CATEGORY OF INVESTMENT ATTRACTION ON THE CAPITAL MARKET

The article analyzes the theoretical and methodological foundations of economic categories of "investment attractiveness". It provides the definition of term leading scientists on the basis for which the author offers his own definition. It analysis the factors that shape the investment environment, which include: political and legal, economic, social and cultural. The authors systematically factors investment attractiveness at the micro and macro levels. In addition, the study determined that the investment attractiveness of each country in terms of the investor can be seen at several levels of economic activity. The report systematically research organization evaluating the economic and social development of countries. The general conclusion of study is that increasing the investment attractiveness of country not only to solve critical social problems, but also to improve the reputation of capital market, which is the foundation of economic recovery in terms of lack of financial resources.