SERVICE MARKETING OF MANAGERIAL CONSULTING

The author's vision of the marketing consulting services concept is presented in the article. The barriers for deploying business-consulting and basic ways to overcome them are proposed. Specific features of management consulting services are distinguished and specifics of marketing in this area are characterized. A functional scope and direction of consulting services are: general management, management methods, business-processes, innovation, coordination, communication, decision-making, organizational structure, organizational culture, staff, finance, marketing, procurement, production, quality management, foreign trade et al. The author substantiates the necessity of consultants-managers collaboration and teamwork, which contribute staff development and succession management in the company. Business-consultant is considered as a mentor and an executive coach, carrying out practical training. Active marketing not only provides the opportunity to obtain sustainable competitive advantage, but also helps to reduce the uncertainty by timely decisions-making on the basis of a deep knowledge of customers' needs, peculiarities and parameters of the market environment. Also the main communication channels of business consulting are highlighted in this article.