MODELLING OF STRATEGIC INTERACTION OF ENTERPRISE WITH COMPETITORS

The research is aimed to explore the approaches of strategic interaction of enterprises with competitors. Modelling of strategic interaction with competitors involves psychological aspects of influence and feedback from competitors. That is why it is reasonable to use reflexive control. Strategic interaction includes market analysis and competitive advantages, the construction of industrial functions of supply and demand, assessment of the strategic role of the enterprise market, functioning of the enterprise on the market and achievement of the goals. The main types of competitive interaction are attack, defence, counter-attack, retreat, and actions. Interaction of enterprise with competitors based on the reflexive approach provides a focused organizing of reflexive influences which could incline arrival to make decision which are forecasted by the enterprise and improve its financial position and competitiveness in the market and enhance reputation. We propose the model of interaction of enterprise with competitors based on reflexive approach which takes into account the function of the efficiency of the enterprise on the market.