CUSTOMER'S BEHAVIOR UNDER THE INTERNET-MARKETING COMPLEX EFFECT

The essence of internet-marketing complex and its basic constituents are described. The factors of influence in separate groups on the consumers' behavior in the Internet and importance of that or other factor are distinguished. The additions in the list of advantages of the Internet and influence of internet-marketing complex elements are reasonable on a decision making about internet-consumer purchase through the Network. The stages of on-line purchases process are also certain: realization of requirement in a commodity, information retrieval through the searching systems, choice of salesman's web-site, factors of user influence in the Internet, creation of clients' confidence, simplification of production search, decision-making influence, factors of bag reduction with refuses, registering, processing order, and purchase. The model of consumers' behavior out in the Internet works; importance and influence of every factor are educed on consumer's consciousness. The marketing factors of external character and internal advantages of internet-environment influence on the Internet-user are found out: interactivity, individualization, measuring and independence from the place.