PECULIARITIES OF THE HIGHER EDUCATION COMPETITIVENESS EVALUATION IN THE CONTEXT OF INTERNATIONAL COMPARISONS

The etymology of the competitiveness concept is analyzed in the article. The concept the higher education' competitiveness is singled out. The evaluation of repeatability of each factor in the researcher's works has been discovered by means of analyze the factors that influence the higher education' competitiveness. The most important factors are singled out. The process of student's mobility by the educational space at the current stage is analyzed. It was found that the main indicator of the higher education' competitiveness in any country is demand for educational services. Influencing factors of the higher education' competitiveness have been considered as evaluation criteria.