NEW PPP MANAGEMENT IDEA IN RECYCLING BUSINESS

At the beginning of the 21st century the countries in the EU are faced in front of pollution problems. The generated wastes in metropolises cause more difficulties in the environment protection. We know that the innovation in recycling business can add value to the collection and wastes processing process. There are many examples in the public private partnership considering this kind of business3738. PPP can be valuable for the buyers of the recycled products and for the community. First, end users of the products don't receive benefits by personally spent money when they throw wastes. Second, it is important how this kind of business can improve cycle manufacturing and how the community will obtain benefits from the waste management process. All that is possible if we create new organizational business mechanism based on a model PPP including waste management plant. Igor Ansoff's Matrix is very useful in the PPP recycling company strategy cycle. The PPP plant will use complicate management model including one board with three functional units. The purpose of the article is the creation of a new strategy referring to an idea about new organizational business mechanism in waste management business. The subject of the article is in what way the new organizational business mechanism could be managed by the private partner.