INTERACTION MANAGEMENT OF STRATEGIC BUSINESS UNITS OF DIVERSIFIED ENTERPRISES UNDER SYNERGY

Sequence of application stages and instruments of interaction management of diversified enterprises strategic business units under synergy has been suggested. Developed algorithm allows estimating rates of interactions between enterprises business units in different fields and levels of obtained hereby synergy effects, as well as identifying ways of strengthening or/and restriction of cooperation between them. Implementation of suggested methodical instruments provides real-time system monitoring of enterprise diversified portfolio, directions and types of interactions between its business units, and also acquisition of data necessary for decision making on strategic choice of business activities. Thus, it is possible to estimate internal abilities, potential and reserves of interaction improvement at the level of separate strategic business units and a company as a whole, and to raise their competitiveness and resistance on the market.