THE DISTRIBUTION CHANNELS OF ORGANIC PRODUCTS BY SMALL AGRICULTURAL ENTERPRISES

The high dynamic of organic products on global market is determined by the growing of demand for environmentally friendly and safe for healthy food. Skillful use of favorable conditions for the development of organic farming brings Ukraine effective results. An important condition for the development of national market of organic products is the formation of stable sale channels of such products by small agricultural enterprises. The main channels of organic products sale in Europe are investigated; the positive traits of organic products marketing on the wholesale markets for small farms are analyzed.