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ESTIMATION OF WEB-SITE EFFECTIVENESS ON B2B MARKET
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 07)Publication Date: 2014-12-31
Authors : Sergiy Lebedenko Maryna Lebedenko;
Page : 82-85
Keywords : Internet; e-business; marketing instruments; promotion; webometrics rank; web-site; B2B market; value indexes;
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- ESTIMATION OF WEB-SITE EFFECTIVENESS ON B2B MARKET
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Abstract
The article is devoted to the research of theoretical and practical basis of a comprehensive survey of Internet use in management of marketing communications campaigns. It is founded the value of webometrics rank as main indicator of web-site effectiveness in the evaluation of Internet promotion. Basing on systematization of approaches of marketing communications efficiency it is defined the key performance indexes of web-sites. It is proposed a set of tools of effectiveness estimation of communication activities in Internet.
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