ESTIMATION OF WEB-SITE EFFECTIVENESS ON B2B MARKET

Journal: Journal Association 1901 SEPIKE (Vol.1, No. 07)

Publication Date: 2014-12-31

Authors : Sergiy Lebedenko Maryna Lebedenko;

Page : 82-85

Keywords : Internet; e-business; marketing instruments; promotion; webometrics rank; web-site; B2B market; value indexes;

Source : Download Find it from : Google Scholar

Abstract

The article is devoted to the research of theoretical and practical basis of a comprehensive survey of Internet use in management of marketing communications campaigns. It is founded the value of webometrics rank as main indicator of web-site effectiveness in the evaluation of Internet promotion. Basing on systematization of approaches of marketing communications efficiency it is defined the key performance indexes of web-sites. It is proposed a set of tools of effectiveness estimation of communication activities in Internet.

Main Menu

Searching By

PARTNERS

ESTIMATION OF WEB-SITE EFFECTIVENESS ON B2B MARKET

Abstract

Advertisement