CORPORATE SOCIAL RESPONSIBILITY AS A BUSINESS MODEL FOR THE SUSTAINABLE TOURISM DEVELOPMENT

Corporate social responsibility (CSR) as an expression of community interdependence is emerging business model for sustainable tourism development. Corporate responsibility unites a concern for the interest of customers, shareholders and employees, efforts to reduce the adverse environmental impact and the empathy to the inequality in society. On the basis of interdisciplinary methodology business model of CSR is a complex system for economic effective and ecological management with a focus on social welfare of the host community and visitors. Interdisciplinary methodology of CSR as a business model expresses the integration of economic prosperity, environmental performance and social well-being through innovations, investment in human capital, partnership and participation of stakeholders as a way of the sustainable tourism development.