BUSINESS AND INNOVATIVE ECONOMIC-SOURCE FOR THE FORMATION OF THE MIDDLE CLASS IN GEORGIA

The formation of a strong middle class is essential in post-Georgia for a truly democratic society, competitive national economy and an innovative and effective state. The MIDDLE CLASS is a part of the society, which now ranks status positions between the upper and lower class. It includes a wide layer of numerous successful small and medium businesses and highly paid skilled workers. A key criterion for determining of the social status was the percentage of family income spent on food? If a family spends on food 10% of the budget, it belongs to the category of the rich, and if it spends more than 75% to the poor. We found out that in Georgia a very large number of people spend on food between 50 and 70% of their household budget. Analysis of the strata showed that the Georgian representatives of the middle class spend on food between 11% and 50%. The middle class in terms of market and marketing appeal as a group of people to satisfy two criteria: 1) The average income per person per month in the range of 800 to 6,000 dollars. Such income allows people fulfilling a minimum set of personal and business freedoms such as: freedom of movement on vacation, the freedom not to be afraid of losing a decent job; 2) Such people in society should be at least 50-60%. Only in this case, their consumer and social behavior can have a decisive influence on the development of society and economy. We can say that about a third of the population of Georgia can be attributed to the middle stratum. Our middle class has certain standards of consumption: these people buy products of mass production of popular brands. Its representatives invest more in their own development and their families, they often read magazines, visit restaurants, cinemas, concerts, exhibitions, than the average Georgian citizen.