SYNERGETIC EFFECT IN THE TECHNOLOGICAL CLUSTER SYSTEMS

In conditions of open markets work enterprises have to invest in product development, production and promotion. They must improve its production competitiveness to survive. Small firms can survive due to collaboration with other enterprises working in the same creating value chain. Such collaboration in form of cluster can give serious synergetic effect. One of the effective directions of synergetic effect achievement is transition to process approach. Cluster divisions are the independent enterprises which have been functionally focused on performance of certain specifics works to a cluster and organizationally connected by contract relations. The network of the cluster processes, including their general network and private networks of the cluster enterprises, creates conditions for receiving the great synergetic effect which is a consequence of processes inputs and outputs coordination. In this article formation and interaction of processes is carried out according to a technological chain of a cluster processes. Processes of cluster enterprises can be considered, as the macro processes including internal divisions processes. Authors have shown an example of macro processes interaction of the marketing firm with macro processes of the scientific educational institution which is carrying out constructive development of new products.