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OPPORTUNITIES AND RESTRICTIONS OF SOCIAL NETWORKS IN ORGANIZATION AND CARRYING OUT FOCUS GROUP RESEARCHES
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 03)Publication Date: 2013-12-31
Authors : Ruslan Galimov Natalia Kokhanova;
Page : 89-91
Keywords : focus-groups in Russia; social networks; market researches; online; Facebook; VK; researches.;
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Abstract
In this article authors consider possibilities of social networks for organization and carrying out market researches. The authors identified the main advantages and limitations of using focus-group market research methods in social networks.
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