APPROACHES AND MANAGING MECHANISM OF ENTERPRISE'S INNOVATIVE POTENTIAL

Approaches and mechanisms of innovation potential of the enterprise are discussed in this article. The author describes the advantages and disadvantages of different approaches to managing innovation potential of the company. Own approach to managing innovation potential is formulated. In accordance with above-mentioned, managing mechanism is a complex set of interrelated management systems that provide an organic combination of resources, business opportunities and their using under the influence of internal and external factors. Mechanism of innovative potential of the enterprise is built by the author on the basis of practical implementation of management functions. Practical implementation the mechanism of innovation potential is determined by providing such functions as diagnosis of innovation potential, planning targets, organizational changes, monitoring of the achieved level, motivation based on variations and monitoring of risk-factors.