STRATEGIC ASPECTS OF CORPORATE SOCIAL RESPONSIBILITY DEVELOPMENT IN THE INFORMATION ECONOMY IN UKRAINE

Nowadays all companies seeking success and competitive advantages. They should have a business strategy oriented on the needs of community where they operate and also take into consideration increasing role of digital revolution. Advancing the research in these areas, this study integrates the two approaches, emphasizing strategic importance of corporate social responsibility (CSR) and information economy in Ukraine. CSR role in safe and responsible information society development is revealed. The paper introduces phases of CSR development and its implementation into company‟s business strategy. The results refer to the possible approaches assessment of CSR initiatives for a company based on an International Standard ISO 26000.