AN ANALITICAL STUDY FOR EVALUATION OF FACTORS INFLUENCING THE CUSTOMERS TO UTILIZATION OF E-COMMERCE SITES

Digital marketing includes those marketing efforts that send a message from a source (company) to a receiver (customer) through digital platforms and the internet. Technology is opening up a world of possibilities previously unavailable to both marketers and consumers. Also, options and reach are hugely enhanced by international e-commerce. Electronic commerce, commonly written as e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail. This study is to find the promotional activities and factors influence customer to E-Commerce sites. The sample size is of 120 respondents and simple random sampling method was used to data collection by using a self-administered questionnaire that was distributed through Google forms to respondents and sending mails to consumers through their past experience of purchasing in E-Commerce sites.