The Importance and Role of the Media in Promoting the Socio-Economic Aspects of Liability Insurance in Georgia

On the national insurance market liability insurance is characterized by low demand, in spite of the idea implied under the insurance product. Liability insurance is an essential attribute of the financial and insurance system and it is difficult to imagine a modern, highly developed country without it. It can be said that along with the development of the socio-economic system of a developing country the insurance, and in particular, liability insurance, should become more accessible to people. It should not be a burden for the society, but should give the customers the feeling of peace and security. Therefore, it is necessary that the insurance premium for the policyholder was smaller than a potential loss or damage. Georgia experiences a number of problems in liability insurance like in many other types of insurance business in general. It should be noted that the following problems, as a result of which the society will feel more secure, can only be solved by the state. However, it is necessary to carry out the relevant actions with the insurance companies involved. It is possible to divide the problems of liability insurance into several closely related categories, namely: at present on the national market there is a liability insurance product for physicians, but survey has shown that the product is used only by 0.3%. So, we believe that it is necessary to make the product mandatory with the assistance of insurers and medical institutions. They can protect professional liability of each physician against the accidental risks. It is possible to implement an appropriate scheme through a specially designed program where medical institutions and insurance companies will serve as the mediators between the state and a physician. In addition, we consider it necessary to note that, like in any other relations it is necessary to maintain the element of competitiveness between the state and insurance companies, which will make the insurers take care of their clients in order to attract new customers and keep the old one. As a rule, the information about any innovation that should be provided to the civic society needs to be correctly, timely and purposefully disseminated. Preferably, the traditional media and the Internet media should take responsibility to periodically and comprehensively disseminate the information about the social-economic aspects of liability insurance as a well-informed society is an educated civil society. This is directly proportional to the socio- economic progress of liability insurance in Georgia.