MANAGEMENT CONSULTING - PURPOSE AND ACTIVITY ANALYSIS

Historically, management consulting grew with the rise of management. Nowadays with the knowledge de - mocratized and more and more information available for everybody the role of management consulting is growing. Applying for management consulting services is increasing trend among companies which try to solve existing orga - nizational problems through getting deep, functional expertise and feasible recommendations in the form of strategy consulting, operational consulting, marketing consulting, financial consulting and so on. Therefore management con - sulting is considered as one of the most rapidly grown interesting, intellectually stimulating and financially rewording work available in the professional services market. Management consulting includes a wide range of activities and most management consulting firms define their practices in different manner, either according to professional area of expertise, such as competitive analysis, cor - porate strategy, operations management, or human resources, or they view the process as the sequence of phases like entry, contracting, diagnosis, data collection, feedback, implementation, or according consulting purposes. The aim of this article is to clarify and analyze fundamental purposes of management consulting, because when there is clarity about the activities and the purpose both parties the consulting service provider and the company which needs these kind of service are more likely to be involved in the engagement process more satisfactory.