SOCIAL RESPONSIBILITY OF BUSINESS AS MARCETING INSTRUMENT

Social responsibility of business means protection of rules of relationship. It is participation of companies in social life, and their active politics in helpings, public relations in educational, economical and public health sphere. Responsibility like this isn't rule and isn't necessary to do, although it is civilized ethical principle, which is inevitable and very important for modern life. Despite that social responsibility isn't profit-oriented, activities like this can many good things for companies , particularly companies like this are avoiding intervention by controlling organs and convincing society and government in social profit, also they are getting benevolence of society, which finally is very good for their financial condition