TRANSPARENCY OF INNOVATIVE ACTIVITY AS A CONDITION OF EXISTENCE AND DEVELOPMENT OF UKRAINE FOOD INDUSTRYJournal: Innovative Economics and Management (Vol.II, No. 1)
Publication Date: 2016-09-30
Authors : NATALIA ZAVHORODNIA;
Page : 57-60
Keywords : innovation; food industry; transparency; products; information transparency.;
Generalization of modern innovation patterns in the food industry in the system of international cooperation on the basis of a transparent innovation to determine the characteristics of its use on the territory of Ukraine is the main component in the presentation of the main article material. In today's economy, transparency is the lead element of the strategy subject of food industry and its relations with stakeholders. In a broader sense the transparency means the effective communication and interaction between the management, on the one hand, and the shareholders, creditors, the media, other market agents, and even society as a whole - on the other. Openness is based on the amount of information provided by, and transparency on its qualitative characteristics such as understandability, relevance, reliability, richness of content, essence. Innovative activity is an integral part of industrial and economic activities of the food industry, focused on the renovation and improvement of its productive forces, as well as organizational and economic relations. It aims at creat - ing and engaging with the external environment of innovation processes, which would significantly increase the level of competitiveness, strengthen market positions, would ensure the development perspective. Innovative activity in the food industry of Ukraine is affected by instability, lack of balance of financial sources, lack of clearly defined priorities, calls for significant actions at the state level and at the level of each individual in food industry. At the same time, in Ukraine there is a global trend of a balanced approach to the use of innovation to find new ideas. Too high level of transparency may adversely affect the company's long-term success in innovation, as it can lead to the loss of control and core competencies. So, the main task of each subject of the food industry is to find the right balance between the use of the concept of transparency, innovation, whereby they are able to use all available tools to create successful products and services faster than their competitors, as well as build their own core competencies and intellectual property protection.
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