THE SUSTAINABILITY DASHBOARD: AN APPRAISAL TOOL FOR BUSINESS AREA COMPETITIVENESS

The competitiveness assessment of business represent a preoccupation of theorists and, equally, of global economic area representatives. Also, the concern to identify the role of sustainability concept in business is dynamic. However, we note that the approach of sustainability theme is slipped, often, to the ecology sphere, the economic and social issues remaining in background. We consider that the persistence of confusion has been maintained by the lack of an indicators system for sustainable development, combined in an assembly with real utility. For this purpose, this paper will discuss in practical perspective about the sustainability in business area, analysed in terms of complex competitiveness. The competitiveness studies conducted until now, have involved the assessments based on socio-economic indicators, on the false assumption that the economic activity is able to distribute equable in territory the benefits of growth. Often, was ignored the importance of socio-cultural relations between economic actors, able to lead to increased competitiveness. The Index of Regional Competitiveness of European Union measures the competitiveness of companies and regions in correlation with Index of life quality; the sustainability dashboard sustain the importance of sustainability approach in terms of business competitiveness, the notions of competitiveness and sustainability becoming complementary and interdependent..