THE ART OF "CREATIVE ACCOUNTING" IN THE CURRENT ECONOMIC CONTEXT

In Romania, the current economic and financial crisis has led to a fast disappearance of a significant number of Romanian companies, fact that has led the Romanian entrepreneurs to a series of desperate measures such as creative accounting. This study aims to highlight the expansion of creative accounting in the current economic context and the implications of its use. What apparently seems to be a "lifeboat" in the “rough waters of the crisis" actually proves, most of the times, to be just a compromise, with short term gain being chosen instead of long-term financial viability. Primarily, the purpose of this study is to emphasize the fragility of the "border" that exists between creative accounting and fraud and how easily it is for someone to break it. Secondarily, it aims to answer the question that arises more often in the minds of entrepreneurs: “Is creative accounting an optimal solution to overcome the financial crisis?".