The Impact of Investment Portfolio Attractiveness on Commercial Banks Profitability “Empirical Study On The Jordanian Commercial Banks from 2012-2014"

This study aims to demonstrate the impact of investment portfolio attracriveness on commercial banks Profitability. The study sample consists of Jordanian commercial banks (13 Bank) for the period between 2012-2014; it relies on the annual financial reports of the banks. To achieve the study objectives, the researcher used the qualitative methodology based on an empirical study. The researcher used many statistical descriptive methods (such as means, standard deviationsand percentage) in addition to the use of both simple and multiple regression analysis in testingthe hypotheses of the study. After a processing, analysingthe study data, testing its hypotheses, the study revealed a number of results, including: • There is no statistically significant effect for portfolio return on both the return on investment and the return on equity. • There is a statistically significant effect for portfolio risk on both the return on investment and the return on equity. • There is no statistically significant effect for the risk aversion on both the return on investment and the return on equity. • There is no statistically significant effect for the utility value on both the return on investment and the return on equity. • There is a statistically significant effect forinvestment portfolio attractivenesselements (portfolio return, portfolio risk , risk aversion and utility value together) on both the return on investment and the return on equity .