Re-inventing the Compliance Strategy for Medical Product Organizations’ Promotional Content

For a global bio-pharmaceutical or medical device organization, the promotional content cycle begins with conceptualization and ends with the dissemination of promotional messages to the customer. Organizations constantly endeavour to ensure that promotional materials reach the customer in the most efficient and effective manner. However, this is a time-intensive process and demands the involvement of different cross-functional teams. It is also subject to variations in the governing mechanism and promotional compliance regulations in different global markets. In this paper, we have described a promotional compliance strategy for medical product organizations.