SOCIAL RESPONSIBILITY, AS A SIGNIFICANT FACTROR TO IMPROVE THE COMPETITIVENESS COMPANY

The article explored and analyzed the theoretical and practical aspects of social responsibility, Highlights its role as a business, as well as the socio-economic development. It has investigated social responsibility of the current situation, as an European and American, as well as the companies; Various companies represented some measures reflecting the social responsibility, which in recent years has been carried out (implementing) in Georgia with the support of some company. The paper also analyzes one of the forms the social responsibility - Charity. The most featured companies are identified, which now in Georgia implementing the activities by the charity direction and demonstrates the charity faulty points of the Georgian companies. Also it has been studied and discussed the main directions of the charitable activities of the West and the US example. At the end of the paper, in the form of conclusions, the report states that while the market competition is high and it is growing daily, To maintain and further strengthen its position in the market, companies need to pay special attention to corporate social responsibility issues and problems, because the social responsibility gives trust and loyalty to the company as it is the guarantee of a successful and sustainable future. Companies need to understand that to succeed they should be guided by the highest standards of corporate social responsibility and carry out reporting to the public. Taking in to account the represented suggestions will promote social responsibility awareness. All this will increase the tolerance of consumers and the competitiveness of businesses.