THE INFLUENCE OF UNCONSCIOUS POLYSEMIC INFORMATION ON DECISION-MAKING

This article is devoted to priming phenomenon and the influence of priming effects on cognitive activity of a person. The specific character of the phenomenon is manifested in its delicate balance between the conscious and the unconscious in our mind. The article presents the empirical data obtained during the research on the influence of unconscious polysemic information on cognitive task solution by a person. The objective of the author is distinguishing the influence and describing the role of prime-stimulation at decision-making in case of polysemy within the framework of the study.