PARTICULAR CONSUMER'S CHARACTERISTICS OF THE ATTITUDE OF YOUNG PEOPLE TO MAKE PURCHASES AT ONLINE STORES

This article is analyzed and studied the attitude of young people to make purchases at online stores. Defined traits that effects on youth, when choosing a product online. Completed analysis of trade on the Internet and the country's total trade turnover. According to the research identified the functionality of the site, which act as incentives, constraints, or neutralizing, and thus affect the consumer's action in making purchases on the Internet.