LINGUISTIC RENDERING OF PERSUASION IN ENGLISH ADVERTISING DISCOURSE AND WAYS OF ITS TRANSLATION

Journal: International Scientific Journal "Internauka" (Vol.1, No. 42)

Publication Date: 2018-01-31

Authors : Halaka Anastasiia;

Page : 83-86

Keywords : advertising discourse; advertising text; creolization; persuasion; language means;

Source : Download Find it from : Google Scholar

Abstract

The issue of linguistic rendering of persuasion in English advertising discourse was investigated and the ways of its translation into the Ukrainian language were analyzed.

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LINGUISTIC RENDERING OF PERSUASION IN ENGLISH ADVERTISING DISCOURSE AND WAYS OF ITS TRANSLATION

Abstract

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