LINGUISTIC RENDERING OF PERSUASION IN ENGLISH ADVERTISING DISCOURSE AND WAYS OF ITS TRANSLATIONJournal: International Scientific Journal "Internauka" (Vol.1, No. 42)
Publication Date: 2018-01-31
Authors : Halaka Anastasiia;
Page : 83-86
Keywords : advertising discourse; advertising text; creolization; persuasion; language means;
The issue of linguistic rendering of persuasion in English advertising discourse was investigated and the ways of its translation into the Ukrainian language were analyzed.
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