THE EFFECT OF PERSONALITY AND CONSUMER BEHAVIOR ON HEALTHY BEHAVIOR

The research was aimed at finding out the information about the effect of personality and consumer behavior on healthy behavior. An ex post facto method has been applied by involving n = 60 on head of family in Permata Regency Depok City. Design of this research was 2 x 2 factorial design. There were three instruments developed, instrument for measuring on healthy behavior which consist of 33 items, personality around 34 items, and consumer behavior around 31 items in which all instrument are valid and reliable. Data was analyzed by two-way ANOVA. Results revealed that there was significant difference of healthy behavior between those who have a most accurate personality and those who have less accurate personality; there was significant differences on healthy behavior between high consumptive with low consumptive behavior; (3) there was highly significant interaction effect between personality and consumer behavior on healthy behavior. Therefore, if head of family? healthy behavior would be improved, their personality and consumptive consumer behavior could not be neglected.