WHY SHOULD WE PUBLISH IN JOURNALS INDEXED IN WEB OF SCIENCE?

I would like to thank the editor of the journal, who offered me to write an editorial. When I was thinking about the topic, which would be interesting for the readers of journals, I got more ideas. One of the topics, which is more and more discussed is the problem of publication. Where should the author send his manuscript? He/she should choose a shorter way or try to send his own manuscript to the journal with the demanding reviewing process. But, the author is the person who makes the final decision, our effort is to evoke only thinking about the importance of academic work.