CREATING A PRO-INNOVATIVE STRATEGY OF ENTERPRISE DEVELOPMENT

This chapter presents the theoretical, methodological and practical aspects of creating a pro-innovative strategy of development. It points out the need to choose between investing in the transfer of innovative products and the enterprise's own innovative activity. The author presents an algorithm of creating a pro-innovative development strategy, directions of developing cooperation networks in the field of innova-tion for the SME sector. The rules and criteria for assessing the effectiveness of the chosen strategy are proposed.