PERILAKU IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING (MINDRING: STUDI KASUS PADA IBU RUMAH TANGGA PEMAKAI KREDIT BARANG KELILING MINDRING DI DUKUH PUNDUNG TEGAL SARI DESA MANJUNG KECAMATAN SAWIT KABUPATEN BOYOLALI)

The objective of research was to find out the behavioral pattern and impact of housewives using mobile merchandise loan (mindring) in Pundung Tegal Sari Hamlet, Desa Manjung. This study employed a qualitative approach method with a single embedded case study. The data source was obtained from informant, event and activity, document and archive. The sampling technique used was purposive sampling one with maximum variation sampling. The data collection was conducted using direct observation, interview, documentation and photographs. The data validation test was carried out using source triangulation. Mindring activity among the housewives was encouraged by inadequate cash ownership to buy the goods to fulfill the family's personal and collective needs. In this case housewives were able to divide the money that had to obtain various goods and consumer goods. But with the easiness provided by the load of debt, indirectly creating the consumer behavior within a housewife. Based on consumer behavior, housewife always feel in need of goods is credited.