GERAKAN SOSIAL BARU PADA MUSIK: STUDI ETNOGRAFI PADA BAND NAVICULA

Popular music not only being understood as entertainment media. Through audiences, popular music can be used as social movement instrument. This qualitative research using ethnography study as its approach. The subject on this resrach is Navicula band. The result of this stusy show that, the Navicula's habitus about Tri Hita Karana's life as a Balinese: the harmony between God, human and nature.Navicula's cutural capital about knowledge of music as media and strong awareness of environment problems, social capital show their collaboration with several social organization, economic capital comes form album sales, band's accessories and their concerts. Symbolic capital depicted by the term that Navicula as green grunge gentlemen. Navicula's New social movement through Navicula's discography as their messages, Borneo Tour as new paradigm on collective action, cultural rebellion reflection through Navicula's merchandise and hearing responses as movement's impact. The finding on this research is relevant Bourdieu's theory to depictedabout social praxis systematicly.New media movement theory can be alliance with other theory because its flexible nature to adjust with social dynamic society today.