MARKETING WITH NEW AGE MEDIA: A SHIFTING PARADIGM TOWARDS NEW FACTORS IN FASHION

It has always been appropriate to label and consider marketing a greater task than those like selling, promoting and advertising. It is so because it involves many more things, issues, concerns and aspects than simply the exchange of money against the goods or services. More strikingly, as a result of the technological advancements and resultant social networking and media, marketing has changed both – its pace and face. Present paper, as an outcome of the research carried out through a structured questionnaire delivered to around 1000 respondents (through convenient sampling) who are frequent social media users, presents the fundamental concepts of marketing, traditional marketing versus modern marketing, social media and marketing along with the new factors that have come into fashion along with various the social media sites and platforms used by students for different functions of daily and business life.