FACTORS INFLUENCING EXPORT - A CONCEPTUAL ANALYSIS

Export is a commercial activity, which involves exchange of domestically produced or value added imported goods or services for valuable consideration across national borders. Export is one of the most determinant factor for economic growth, It also helps companies for sales expansion, resources acquisition, minimize competitive risk and diversification. Export in current scenario is prospective business with critical business environment; Social, Technological, Economic, Political, International, Natural, Transport and Organizational (STEP IN-TO) are few of the critical factors influencing export business, Knowledge on export business environment will lead firm to attain competitive edge in international market. This conceptual paper is designed to intimate the significant influence of STEP IN-TO factors, which plays momentous role in export and suggest solution to attain competitiveness with the same. The paper is done with the review of literature and statistical report pertaining to past years of Indian export. STEP IN-TO factors was found to be important ingredient among the many factors in export business environment especially, during entry also, STEP IN-TO factors in export was found to be more opportunity oriented rather than criticism on insight, this is because it helps in; widening the market, reduce the risk, economic growth of world at large, reduced effect of business cycle and optimum utilization of resources, provided proper knowledge, exposure and experience is in need for the export firm.