CONSUMER PREFERENCIAL BUYING PATTERNS OF COSMETICS IN SOURTHERN PART OF TAMILNADU

Cosmetics as in the Indian Drugs and Cosmetics Act, 1940 mean “articles meant to be rubbed, poured, sprinkled, or sprayed or introduced into or otherwise applied to the human body or any part therefore for cleansing, beautifying, promoting attractiveness or altering the appearance. In the last few years the consumption of cosmetics has touched new heights and the curve is shooting upwards and hence the controls sought to be exercised on the drugs have been extended to a certain extent to the cosmetics”. In the modern world beauty is more than skin deep – it is feeling good as well as looking good. A healthy diet, with plenty of fresh fruits and vegetables and lot of mineral water to drink, regular exercise, fresh air sleep though gives a foundation for beauty routine, the sprawling beauty parlors for ladies and also men, and not speak of the change of times and emulation of other countries and Miss Universe contests have heightened craze for cosmetics.