CORPORATE SOCIAL RESPONSIBILITY (CSR) AND CREATING SHARED VALUE (CSV) OF SMES IN JAPAN

Over several decades, results of Corporate Social Responsibility (CSR) related studies have been published in large quantities and its concept has also been changing. But during recent years, enterprises begin to change from CSR that increases costs to Creating Shared Value (CSV) that can earn benefits. However, current CSR related researches are mostly aimed at large enterprises. So this article has targeted Small and Medium Enterprises (SMEs) to analyze its recognition toward the new concept of CSV compared with that of large enterprises, as well as the relationship between CSV, CSR and R&D. According to this research, (1) the fact that the recognition rate of CSV is low among all enterprises and even lower in SMEs has been clarified. Also, among all the SMEs, (2) those who are more interest in CSR also have higher CSV intention for the relationship between CSR and CSV; (3) if SMEs have strong R&D Capability, they also have higher CSV intention and better business performance. About the mechanism of how R&D can affect the CSV intention and performance, it would be a research issue in future.