ANALYSIS OF COMMUNICATION SERVICE IN THAILAND: A CASE STUDY ON THE COMMUNICATION MARKET 2014 AND OUTLOOK 2015
Journal: International Journal of Management (IJM) (Vol.7, No. 4)Publication Date: 2016-06-28
Authors : SETTAPONG MALISUWAN DITHDANAI MILINDAVANIJ; WASSANA KAEWPHANUEKRUNGSI;
Page : 158-171
Keywords : Analysis; Communication; Market; Service; Thailand;
Abstract
The breakthrough in the country's telecommunications technologies takes a significant part in propelling the country's development in several dimensions: both directly and indirectly. This is due to the fact that expansion of the telecommunications industry is a key factor in increasing the value of various industrial sectors, since the penetration into markets, data, and various learning resources will produce benefits and lead to the country's development in various dimensions. Therefore, the analysis of previous market conditions will facilitate the forecast for future market trends. This particular research is conducted with the aim of enabling telecommunications market data to be analyzed, leading to the efficient determination of frameworks and directions for telecommunications regulation. Besides, the data of which can be used in analyzing the technology trends influencing future communication markets. On top of that, the researcher also aims to create an understanding of the country's telecommunications situations which will be conducive to sustainable enhancement of the country's competitiveness.
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