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THE IMPROVEMENT OF THE EFFICIENCY OF COMPETITIVENESS MANAGEMENT
Journal: International Scientific Journal "Internauka" (Vol.2, No. 44)Publication Date: 2018-02-28
Authors : Lozovskyi Oleksandr; Poliakova Anastasiia;
Page : 45-49
Keywords : competition; competitiveness; competitiveness management system; competitiveness of enterprises; segmentation; strategy;
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Abstract
The article is devoted to the theoretical aspects of determining the competitiveness of enterprises and their products in modern conditions. Methods, ways and stages of formation of competitive advantages of the enterprise, including an assessment of a competitive position and the factors determining it. Presented strategesi of adequately respond to the variability of the market environment.
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Last modified: 2018-04-06 16:23:20