PERSONAL FINANCE IS MORE PERSONAL THAN IT IS FINANCE: A STUDY ON FACTORS INFLUENCING INVESTMENT CHOICE ON INVESTMENTS IN TIRUCHIRAPPALLI CITY CORPORATION, TAMIL NADU

This study aims at to know the objectives of investments and also aims at to know the factors that are considered before investments, i.e., factors influencing in selection of a particular type of financial instruments and the behaviour of investors. The data has been collected through structured questionnaire from the loyal, regular, serious, sincere investors. The data has been tested by different statistical analysis namely; Frequency table, Percentage analysis, Chi-square test, Descriptive statistics, Friedman rank test and so on. The findings of the study exposes that regular income is the main objective of investments and investor considering safety as a principal before investing. The Friedman rank test showed that not much difference between the top four factors like capital appreciation, to gain a regular return, investment return, and reducing future risk with regard to factors influence while selecting particular financial instruments.