MARKETING PROMOTION REDEFINED

The marketing promotion is playing a vital role in the industry but the technological advancements are moving at a faster rate. In order to inculcate the changes it is thus necessary to understand the human decision making process. As the world is technologically advancing and going more individualistic there is a need to understand the human decision making process. Going deeper on human communications we understand that the human body stimulates to the five senses. They are: Sight –Seeing, Ear –Hearing, Skin-Touch, Tongue-Taste, Nose-Smell. Based on these five basic sense the decisions are taken by the people. The technology used today is capable of producing the communication articulation through the first two senses that are pursued by the human. Further on as the technology develops these four mediums could incorporate the other senses like touch, taste, smell. But as of present the only two mediums which are used for communication could be utilised.