COMPARISON OF EMPLOYEE BRANDING THROUGH DISCRIMINANT ANALYSIS

The company needs to maintain the employee brand and due to which the satisfaction level of the employee is maintained and the effectiveness of the organisation can be improved. In my data analysis I have collected the data from the employees of Amul group of companies, Balaji Wafers Prvt. Ltd., Echjay Industries Prvt. Ltd., Falcon Pump Prvt. Ltd., P.M. Diesels Prvt. Ltd., Jyoti CNC Prvt. Ltd., Kadwani Forge Ltd., Patel Brass Work Prvt. Ltd., Saral group of Industries and Thirth Agro Technology Prvt. Ltd. I have collected the data through preparation of questionnaire and have analyzed the data using discriminate analysis for analyzing the employee branding impacting the organizational success through SPSS software. Through the Analysis it is clear that if the companies are able to maintain employee Branding then they will definitely earn profit through the most important factor i.e. satisfaction of employees which is converted into customers satisfaction.