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DOES ACCOUNTING CONTROL SYSTEM BOOST MARKETING CAPABILITIES?
Journal: International Journal of Civil Engineering and Technology (IJCIET) (Vol.8, No. 8)Publication Date: 2017-08-26
Authors : ANDRIYANSAH FEMILIA ZAHRA SANTORRY NI MADE SUWITRI PARWATI SISWANDARU KURNIAWAN RICKSON HERIYANTO SIMANJUNTAK HAMONANGAN SIALLAGAN; RETNO MULATSIH;
Page : 209-216
Keywords : Marketing Capability; Marketing Performance; Leadership; „Daun Pandan‟ Philosophy; Control Attributes; Accounting System.;
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Abstract
Eventhough marketing capability is not short-term oriented but marketing capability is not a single variable that has power to increase performance. This qualitative study stated that there are two connected supporting variables that can increase marketing capability. They are leadership competency and accounting control attributes. Leadership through ‘DaunPandan' Philosophy shows synchronization. Accounting control attributes as internal support to give inputs, control for budget monitoring that will be used in the marketing activities.
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Last modified: 2018-04-09 15:59:12