A MODEL ANALYSIS FOR THE PROMOTIONAL TECHNIQUES OF CELL PHONE SUBSCRIBER IDENTITY MODULE (SIM) CARDS

It is an extensive study on how the subscriber identity module (SIM) markets through strategies and how the companies has been able in tackling the present tough competition and how it is coping up by the allegations of the quality of its products. This contains the basic marketing strategies that are used by the different companies of manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect and government policies. It includes some of the key salient features of market trend issues. In today's world of cutthroat fierce competition, it is very essential to not only exist but also to excel in the market. Primary data collected from 100 Respondents by structured interviews and secondary in this collected through news articles, journals, magazine, peer reviews and published databases. Based on the data collected suggestions and recommendations given to companies to promote their own promotional strategies.