Marketing of information products and services: A case study of Allama Iqbal Library, University of Kashmir, Srinagar

The study deals with the Marketing of Information products and services with special reference to Allama Iqbal Library of University of Kashmir. The paper discusses about the need and importance of marketing of information products and services in Libraries. It also provides a detailed account of role of marketing practices in achieving the Libraries goals and objectives successfully in accordance with the user's requirements. The paper also throws light on the inherent challenges in the process of marketing. It presents a detailed account of how the Libraries are actively following the marketing approach in making their collections more and more visible and accessible in the present electronic age. The practice followed, particularly in Allama Iqbal Library for the marketing of its information products and services is specified here after consulting the Library website, Professional staff and some secondary source materials.