A STUDY ON BUYING BEHAVIOUR OF OWNERS TOWARDS RESIDENTIAL FLATS IN URBAN AREAS OF TAMIL NADU STATE

The buying behaviour of individuals towards residential flat is a composite process which has some degree of risk as it is subjected higher degree of financial commitments. Additionally, the buying behaviour for residential flats among individuals is relying on different features, amenities and socio-economic conditions. More than two fifth of owners have moderate level of buying behaviour for residential flats and significant differences are existing in buying behaviour of residential flats among profile of owners of residential flats except gender. In order to improve the buying behaviour of residential flats among home buyers, developers should build residential flats in health and sanitary environment and must sell their residential flats at affordable price.