PERCEPTION AND AWARENESS OF CUSTOMER TOWARDS CASHLESS TRANSACTION; A CASE STUDY

Abstract The empirical studies about perception and awareness of customers towards cashless transactions. Review of relevant literatures reveals lack of awareness and lack of literacy regarding cashless transaction. In this study, results showed that awareness, digital literacy, proper infrastructure and rate of participation of the customers in cashless transaction were found to have strong significant relation with cash less transaction. The objective of the study is to find the response towards cashless economy in Chikmagaluru district of Karnataka. The samples were selected in simple random sampling method. Primary data was collected using questionnaire from the 150 respondents. The primary data was analysed using simple statistical tools like percentage method. Further the study reveals that majority of them are aware and agree that cashless transactions will help to fight against corruption black money and reduce the risk of carrying cash and can also faster economic growth. Based on the findingsome recommendations made are the government should adopt a different strategy of educations non-literate people about the cashless economy. Key words: Cashless Economy, Black Money, Digital Literacy, Customer Perception, Faster Economic Growth