BALANCED DEVELOPMENT OF SMALL HOTEL BUSINESS AND RECREATIONAL TERRITORIES IN UKRAINE

The article discusses the issues of small hotel business services using recreational areas. In the tourist market of Ukraine, the hospitality sector of small business is becoming a significant factor in the activation of green tourism, as Ukraine has a huge natural potential. It is offered to small hotels (noble houses) to expand hospitality services in the direction of development of recreational services intended for tourism and recreation. The structural and logical model of the organization of recreational services has been developed. Natural resources are considered as the basis for the formation of recreational areas. The characteristic features of these territories are landscapes, nature reserve areas, as well as historical and cultural sites. They are in interrelation and interaction. The effectiveness of the recreational services organization depends on the level of development of these territories. It is determined that an important place in the development of recreation in Ukraine is occupied by the territories of historical and cultural destination, for which it is advisable to orient the development of small hotel business. This approach will provide an opportunity to expand hospitality services and increase the efficiency of recreational areas.