Social Media and the Word of Mouth Publicity

Publicity has been an important component of marketing efforts for a long time. Traditionally many companies relied on word of mouth publicity. With the arrival and proliferation of digital media and the new generation of millennial, the equation is changing. The speed of doing business has increased and customer is impatient to wait. Advertisement and Sales promotion are still relevant but the media has changed. A satisfied customer is the best ambassador for a company or Product even in the digital era and will perhaps be the same in the days to come. Traditionally, that even a few years ago, a satisfied customer was your best bet for further promotion by word of mouth and is still happening. But the word of mouth has changed to messages and images through the mobiles and the digital media. The point to be noticed is that the word of mouth is still the best, but in the present era of instant gratification, the word of mouth is accelerated through the mobile and other digital media devices. The social media is the new generation ‘word of mouth'.