THE ROLE OF CULTURE AND HARMONIOUS COMMUNITY IN PROMOTING RURAL TOURISM DEVELOPMENT: AN ETHNOGRAPHIC STUDY IN BALI

This study seeks to examine the role of cultural development and harmonious community support for village development. This review takes the case in the tourism village of Penglipuran, Bali. The research method is done by qualitative approach, and analyzed descriptively. Data collection is done by interviews, and literature review, as well as data relevant to the research. Validity was done by triangulation method. The results show that the unique culture and harmonious community in Penglipuran Kubu village can be a turning point to create development opportunities in Penglipuran village, especially to increase the role of tourism sector which is expected to increase people's income